Closely: Best LinkedIn Automation Tool for B2B Sales

I remember the days of manually sending LinkedIn connection requests, one by one, hoping to grow my professional network. Like many of you, I spent countless hours crafting personalized messages, tracking responses, and trying to keep up with follow-ups. That’s why I’m genuinely excited to share my experience with Closely, a LinkedIn automation tool that’s transformed how I approach B2B sales and networking.

Why LinkedIn Matters for Your B2B Success

Before diving into Closely, let’s talk about why LinkedIn has become the powerhouse of B2B sales. With 900 million users globally and counting (expected to hit 1 billion by 2025), LinkedIn isn’t just another social network – it’s where business happens. What really caught my attention was discovering that LinkedIn generates 80% of all B2B leads compared to other social platforms. When you’re trying to reach decision-makers and Fortune 500 executives, that’s exactly where you want to be. The platform’s visitor-to-lead conversion rate outperforms both X and Facebook by nearly three times!

The Struggles of Manual Outreach

Here’s the thing, while LinkedIn is incredibly powerful, most successful deals require multiple follow-ups, and keeping track of hundreds of conversations quickly becomes overwhelming. I learned this the hard way, spending entire weekends just trying to stay on top of my outreach efforts. Here’s what manual outreach typically involves:

• Time-Consuming Messaging: I spent hours crafting individual messages, which quickly became overwhelming.

• Tracking Challenges: Remembering who I reached out to and when was a challenge in itself.

• Complex Follow-Ups: Coordinating follow-ups across various time zones often left me stressed and confused.

• Inconsistent Engagement: The struggle to keep every conversation alive meant I missed out on many opportunities.

That process felt like trying to fill an ocean with a teaspoon, and I knew there had to be a better way.

What is Closely?

Closely is a LinkedIn automation tool designed to help sales and marketing teams streamline their outreach efforts and improve their results. Designed with safety in mind, Closely mimics human behavior with a built-in warm-up feature that gradually increases activity, reducing the risk of account flags or bans.

Whether you’re a sales rep, recruiter, or growth marketer, this tool automates tasks like sending connection requests, personalized messages, profile views, and even email outreach—all from one intuitive dashboard.

Why you should have it;

1. Find and connect with targeted leads: Closely enables you to search for and connect with LinkedIn profiles that match your ideal customer profile using sales navigator search.

2. Send personalized messages: You can create and automate personalized connection requests and follow-up messages to engage with your target audience.

3. Engage with posts and profiles: Closely can automate profile views and post engagements to increase your visibility and build relationships.

4. Manage campaigns efficiently: The tool helps you organize and manage your LinkedIn outreach campaigns, track performance, and optimize your strategy.

Essentially, Closely acts as your LinkedIn assistant, helping you to scale your outreach efforts without spending countless hours on manual tasks.

Why You Should Use A LinkedIn Automation Tool Like Closely?

Closely offers a range of benefits for sales and marketing professionals looking to enhance their LinkedIn presence and drive better results:

1. Save Time and Increase Efficiency: Automate repetitive tasks like sending connection requests and messages, freeing up your time to focus on more strategic activities.

2. Generate More Leads: By automating outreach to targeted prospects, Closely helps you expand your network and generate a consistent flow of leads.

3. Improve Engagement and Response Rates: Personalized messages and automated engagement can lead to higher connection acceptance and response rates compared to generic outreach.

4. Enhance LinkedIn Presence: Consistent profile views and post engagement increase your visibility within your network and the LinkedIn ecosystem.

5. Track and Optimize Campaigns: Closely provides analytics and reporting features to monitor campaign performance, identify what works best, and refine your approach for optimal results.

6. Integration with CRM and Other Tools: Closely integrates with popular CRM systems and other sales and marketing tools, streamlining your workflow and data management.

Closely vs. Competitors: A Quick Comparison

While Closely is a strong contender in the LinkedIn automation space, it’s helpful to see how it compares to some of its competitors. Here’s a brief overview of a few alternatives:

Please Note: This is a simplified comparison. Each tool offers a wide range of features and functionalities, and the best choice depends on your specific needs and priorities.

Key Takeaways from the Comparison:

1. Closely excels in LinkedIn Automation: If your primary goal is focused and effective LinkedIn outreach automation, Closely offers a robust and dedicated solution.

2. LinkedIn Sales Navigator is a broader sales intelligence platform: While offering some LinkedIn features, Sales Navigator is more focused on sales intelligence and provides advanced search and insights within LinkedIn itself, but less automation.

3. Lusha and Apollo.io are strong for contact data: These tools are excellent for enriching contact data and providing broader prospecting capabilities beyond just LinkedIn.

4. Salesloft is an enterprise-grade sales engagement platform: Salesloft offers a comprehensive sales engagement suite, including LinkedIn automation as part of a larger platform, geared towards larger sales teams with complex workflows.

Closely’s Strengths:

1. Dedicated LinkedIn Automation: Closely’s core focus is LinkedIn automation, making it highly specialized and feature-rich in this area.

2. User-Friendly Interface: Closely is known for its intuitive and easy-to-use interface, making it accessible for users of all technical levels.

3. Affordable Pricing: Compared to some broader sales engagement platforms, Closely offers competitive and flexible pricing plans, making it accessible for smaller businesses and individual professionals.

Who is Closely For?

Closely is ideally suited for individuals and businesses seeking a specialized and efficient solution for LinkedIn outreach automation. Its strong suite of features, user-friendly interface, and affordable pricing make it particularly attractive for smaller businesses and professionals looking to enhance their marketing efforts on LinkedIn. If optimizing your LinkedIn automation strategy is your priority, Closely stands out as a top choice. Closely is particularly well-suited for:

1. Sales Professionals: Sales representatives, business development managers, and sales leaders looking to generate leads (or lead management), connect with prospects, and nurture relationships on LinkedIn.

2. Marketing Experts: Marketing professionals focused on LinkedIn for content distribution, brand building, and engaging with potential customers.

3. Small to Medium-Sized Businesses (SMBs): Businesses looking for a cost-effective and efficient way to scale their LinkedIn outreach and lead generation efforts.

4. Agencies: Marketing and sales agencies managing LinkedIn outreach campaigns for their clients.

Integrations and Automation Features for Enhanced Outreach

Closely enhances your workflow by offering seamless integration with widely-used CRMs and tools. It supports a range of systems, including HubSpot CRM, Zoho CRM, Salesforce, and Pipedrive, facilitating direct management of leads and campaigns within these platforms for a streamlined process.

By connecting Closely to your chosen CRM with just a few clicks, you’ll be able to handle LinkedIn automation straight from the comfort of your CRM dashboard. This connection not only saves time, but also optimizes outreach efforts efficiently. With Closely as your LinkedIn outbound platform, you can efficiently manage your lead generation process while benefiting from advanced analytics. This allows you to track campaign performance, refine strategies, and make data-driven decisions that boost your outreach efficiency.

The platform’s multi-channel capabilities also enable you to run simultaneous campaigns, whether on LinkedIn or via email, giving you the flexibility to optimize your outreach efforts across different channels while maintaining a cohesive LinkedIn outbound platform strategy.

Is Closely Right for You?

If you’re looking to automate your LinkedIn efforts, generate more leads, and save valuable time, Closely is definitely worth exploring.

We encourage you to:

1. Visit the Closely website: https://closelyhq.com/ to explore their features and pricing in detail.

2. Check out their Help Center: https://help.closelyhq.com/en/ to learn more about how to use the tool effectively.

3. Consider signing up for a free trial (if available) or requesting a demo to experience the power of Closely firsthand.

Conclusion

The future of B2B sales is increasingly digital, and LinkedIn remains at the forefront of professional networking. With tools like Closely, you can stay ahead of the curve while maintaining authentic connections with your prospects. Whether you’re just starting with LinkedIn automation or looking to upgrade your current process, Closely offers the features and support needed to succeed in modern B2B sales. The platform’s commitment to security, combined with its powerful automation capabilities, makes it a valuable tool for anyone serious about scaling their LinkedIn outreach.

Remember, successful B2B sales isn’t just about reaching more people – it’s about reaching the right people with the right message at the right time. Closely helps you achieve exactly that, while saving you countless hours in the process.

Have you tried LinkedIn automation tools before? What are your experiences? Share your thoughts and questions in the comments below!